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What and Why of 3rd Wave Architecture
Architecture began as humankind’s response to complexity. When early builders first sought to shape shelter from the elements, they moved from instinct to intention, from stacking stones to designing structures. As societies grew, so did the need for order, proportion, and purpose. Architecture became not merely about building walls, but about envisioning systems, Frameworks of form and function were required that could endure, adapt, and serve people over time. It was, at it
Jeff Roedersheimer
Dec 2, 20256 min read


Freakonomics Turns 20 and Why Business Still Needs Its Moneyball Moment
Twenty years ago Freakonomics hit the shelves and reshaped how I think. It reignited my love of decision sciences and reminded me of a simple truth: the world makes more sense when you measure it. The book’s unlikely duo, a world-class storyteller (Dubner) and a world-class data wonk (Levitt), made economics fun, encouraged curiosity, and revealed the hidden side of so many everyday decisions. Listening to Dubner recently on a 20th-anniversary podcast brought back why the boo
Jeff Roedersheimer
Dec 2, 20252 min read


It isn’t just different, it is more
I have been keeping in touch with the progress of AI over the last few years. Even dressing up in my "Sunday's Best", professional clothes I rarely wear anymore, to attend a conference or two. I keep hearing about how AI will create different jobs, roles we can’t even imagine today. That’s certainly true. A decade ago, few predicted we’d have millions of content creators making a living on platforms that didn’t exist. But focusing only on “different” misses at least half the
Jeff Roedersheimer
Dec 2, 20252 min read
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